THE INFLUENCER EXPERTS
PRECISION MATCHING OF BRANDS AND CONTENT
The best piece of branded content is where the line between the brand and content is blurred - when a consumer stops noticing the brand and starts engaging with the content. That can happen only when the philosophy of the brand is integrated with the content piece. Our team of experts help you navigate the world of branded content matching your brand objective to the right kind of branded content available today. Here are the few things we are expert at...
Web Series -
These are long-form content that is released today across channels on YT, OTTs like Netflix, Amazon, Hotstar. We have great opportunities every month that are available to brands before they go into production. Our team recommends these show based on your brief and gives you integration opportunities therein. These give brands the best and quickest way to market themselves due to lesser gestation time and also being very popular since there would have been earlier seasons of these same shows.
Music Videos -
Lower gestation times and easy brand integration make these a hit with ones who are targeting the youth of today. We give you access to the most happening artistes and bands with whom you can collaborate to create great content that stays relevant for a long period of time than any other branded content. We bring you the best options across both Hindi and other local languages in India. They say music binds everyone in one common thread and they are seldom wrong.
Event-based shows - Telecast on web and TV
These are live events that give you collaboration access either on the digital or the traditional TV platforms or channels. Brand integration happens with live fashion shows and concerts both on-ground and on digital. These are great opportunities that a brand can associate with driving salience and quick awareness within an audience.
Chat Shows -
Also available are chat shows hosted by celebs and stars which are completely on digital platforms across industries like Bollywood and Cricket. Brands are either integrated natively into the show or associate as partners/sponsors to the content created.
Feature films - Movie integration, Co-branded Trailers
Movie integrations are recommended for long-standing brands who want to drive their positioning further with their audiences. These are long-form associations and have a longer gestation period. On the other hand, brands looking to ride on a really good movie coming up can associate/sponsor/partner through co-branded trailers and make a splash in the market. These are quick to market opportunities and great for launches and tactical campaigns.