Happn was launched in 2017 and wanted to create huge awareness in the already hot ​dating apps category. There was a market leader that needed to be challenged and advertising seemed a long-drawn and expensive battle. The brand looked to ride on influencer content instead that would generate "credible conversations" and drive downloads and trials from the app stores.

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We collaborated with leading YouTubers in the Youth and Relationships category to create 30 videos that were launched in a span of 15 days creating a snowball effect. The content strategy was to use genres of comedy and humor to strike a chord with the youth of today and drive home trials.

 

We generated 70+ Million views and over 5+ Million engagements during this eye-popping campaign.