Zandu Striveda is a breastfeeding ayurvedic supplement for lactating mothers in India. They wanted to drive awareness leading to trials and consumption within a very specific target audience of new mothers across India. 

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We leveraged SPARSH - our network of 3200+ Mom influencers to discover the right influencers who were at the target stage of motherhood. Unique pieces of content were created and distributed that invoked other mothers to try out the product.

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We created